1st of June 2020. The present took us by surprise: economic changes, behavioral metamorphoses, transformations in the centers of power and influence, political games, digitalization, fake news, the accentuation of the nationalist phenomenon, the present crisis that threatens us generates much anxiety and a sense of insecurity. Unfortunately, every day brings new threats, taken to extremes by opinion formers, which either encourage unwarranted relaxation or increase the danger of contamination with Covid19. This is where apocalyptic scenarios were born regarding salary cuts, job loss, the drama of human solidarity by promoting social distance for an indefinite period.
“Let's remember that mobile solutions and applications, sustainable businesses managed to plan their launch during the last economic crisis.”
Despite these uncertainties, we can see viable solutions for the future in the past. Although they are among the most affected areas, the creative industries have the chance to assert themselves, more than ever, turning the current context into their own benefit. Let's remember that mobile solutions and applications, sustainable businesses managed to plan their launch during the last economic crisis. Whatsapp, Pinterest, Slack or Uber have identified real needs among vulnerable communities, in the process of transformation. If we look even more recently at the last months, also through a “positive magnifying glass”, we identify mobilizing actions, which determine us to be much more confident. We have at hand, in this sense, actions of maximum human solidarity initiated by representatives of the creative industries, for example “Un Singur Cluj”, then the digitalization of companies or institutions offset the effects of the crisis, generating new perspectives for the world economy, education, tourism or sports.
I still believe that the creative industries can have their contribution part in the transition from the current crisis, with an “on hold” economy, to a normality defined in other terms. We will witness changes in the management style, in the behavior of the employee and the employer, in the identification of true leaders, as Doru Șupeală claims. But we also do not rule out the possibility of consumers reinvesting in local brands with greater confidence, paraphrasing Sonia Andras.
I invite you to read the first issue of the magazine, about predictability and innovation in the creative industries, offered by true visionaries or very good observers.
In the end I challenge you with the question: What will the future look like?
Or maybe we will choose to turn the question into a statement together, through the sustained involvement of clairvoyance, anticipation and innovation.
leave a reply