Delia Cristina Balaban is a university professor in communication sciences, specialized in advertising at the Faculty of Political, Administrative and Communication Sciences at Babeș-Bolyai University Cluj-Napoca, where she established and coordinates Advertising programs at bachelor's and doctoral level. She graduated in 2003 with a doctorate from Europa Universität Viadrina, Frankfurt / Oder, Germany, and completed several postdoctoral research internships at Ludwig Maximilians Universität in Munich, Germany. She is a Fulbright Fellow and has completed a research internship at the University of Georgia in the United States. Since 2007 she has been an associate professor at the University of Applied Sciences in Mittweida, Germany. She initiated and coordinates the Student Advertising Festival. She has been coordinating a research group dealing with the effects of influencer marketing since 2018 and has participated in international conferences on this topic and has published specialized papers in the field.
